For many months both the U.S. and Canadian iTunes stores have offered a weekly movie rental at a heavily discounted price (typically $0.99). The promotion is similar to Apple’s ‘Song of the week’ promotions in many countries, however this new movie discount will only let you watch the movie within the next 30 days for 48 hours.

Today, this promotion has arrived at the UK store, under the title ‘99p Film of the Week’ (double the price in the U.S.) offering a film rental for £2 less than usual. The first feature on offer is the 1998 movie ‘Ronin‘, starring Robert De Niro.